Heineken Walk in Fridge Ad
Heineken produced this advertisement to promote their Heineken beverage; two groups appear in this ad, one of females (girlie girls) which form a dominant ideology of the female gender, screaming as they see a closet full of expensive clothing. The other group, males also a dominant ideology as they would be portrayed as beer chugers, also screaming yet as a giant fridge is opened to be containing a large amount of Heineken cans.
This particular representation of men was selected as it would not have been an effective advertisement if it were women being depicted as beer lovers, as a clear result of the male dominant ideology. The women lives reflect the lives of those who don’t live a glamorous life and would dream of having a big closet to keep all their flashy clothes and men would want a huge fridge full of all their favourite beer which is a typical stereotype, yet this is only a fantasy world that is being shown, on the other hand some do possess the wealth and can afford these such luxuries. The nationality of the actors in the ad is German, which is where Heineken is produced.
L'Oréal Paris Elvive
L'Oréal Paris UK had produced this advet to sell their hair product. The subject who appears in this ad is Cheryl Cole an english hearthrob, and as the media call her, an english jewel. Cheryl Cole (the subject) is shown to have tried and tested the product on herself and is giving feed back to the audience of which are mainly females who would see her as a role model, yet towards the end of the ad L'Oréal Paris added a line that is shown for just a short period which states “styled with some natural hair extensions”, which tells the audience who notices it which most don’t that to get hair as beautiful as hers then you may be looking at a false product which is against the ASA policy of not sending out false information.
The representation of a long lasting ,strong and full of life hair product is shown by figures of 73% of women agree, (out of 356) that it works and the facts that a well established women (Cheryl Cole) who is a dominant ideology in this ad, is also backing it up would also give a good name to L'Oréal Paris and would definatley sell in any store across the UK. The nationality of Cheryl Cole plus her experience with other media also creates a huge selling point. and most of the focus is on Cheryl who is selling the product.
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