Twentieth Century Fox

In 2009, twentieth century fox produced a multi award winning movie called Avatar. Avatar was filmed and shown in 3D worldwide. On December the 16^th, Avatar was internationally released and broke the box office records. After the film was released there were many video games, songs, books and merchandise were available to purchase, promoting the film.

Leona Lewis’s ‘I see you’ was the theme song for the movie. The music video consisted of scenes from the movie ‘Avatar’ and was released the same day as the soundtrack. Lewis recorded the song after being invited to watch the making of Avatar; afterwards, she declared about the film and recording the song that,

“I hope aliens are like the Na'vi. I really like them. They care about the things I'm passionate about - nature, the planet, the environment. This song required a powerful performance so I had to find an emotional connection”.

A book was also released 30^th November 2009, called the ‘The Art of Avatar: James Cameron’s Epic Adventure’. The book includes sketches and artwork of the film.  Another book was released in February 2010 about the actual story of Avatar with more scenes in it.

Lastly, video games were made on all gaming platforms, called ‘James Cameron’s Avatar’ were released on the 1^st of December. Action figures were also added to the list of promotions, other action figures were given in McDonald’s as part of their happy meal deal.