This poster of the film Due Date consists of earthy colours such as the blue sky, brown and green for the dirt and mountains shown behind the subject. The kind of story line portrayed by both the actors and setting give off a kind of adventure type film with an equilibrium, disequilibrium and a new equilibrium. The poster shows signs of iconography with the two easily recognisable actors in the centre of the poster from various films such as Iron Man 1&2 plus Fat Jesus AKA Zach Galifianakis from the Hangover.
The tagline also suggests comedy as if one of the characters goes out of their comfort zone in the film. The props used in the image also suggest comedy or something out of the ordinary is going to happen from the dog wearing a medical collar (cone), to the setting which is the Grand Canyon, which the audience maybe thinking how did they end up there?.
The poster would suggest that the genre of this film is a comedy and is aimed at 14-40 year olds as it contains incredible actors who will be recognised from their other film work, as said previously. The film will be aimed at this audience as most young adults are looking for something to cheer them up and just have a laugh with friends.
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