Media Ownership

Media texts are profit motivated.  What issues does this raise?

Media texts are profit motivated as they use advertisements to draw in consumers via the visuals and sounds used in the ads. Advertisements can be come misleading and could be caught up by the ASA which could cause a lot of controversy, thus leading to advertisers making more profit and giving them an edge in making the decisions of what the world consumes.

In addition if the advertisement can sell the product to the audience then the institution showing the ad will get credit by selling the product.

Too much power and control in our society?

“Possession of controlling influence”

“Power to direct or determine”

Power and control are words that you would only associate with people/ figures of a high stature e.g. The Queen (Royalty) and God. Yet these such words are being associated with media institutions as they are growing in the sense that many people rely on them as most of them advertise products that appeal to the consumers thus selling the product.

TV stations such as ITV and Channel 4 have a lot of power when it comes to power within media companies having control. Both these broadcasters rely on advertising and sponsors of products such as X Factor is sponsored by “Talk Talk” and Channel 4 advertise things for adult teens such as Clearasil cream or VO5 products, as they appeal to the audience viewing the shows on the broadcasting channels.